From the early days, Alex worked closely with a handful of dedicated lifters, including some athletes from outside Israel. As demand grew, he decided to open KAIZEN Strength Systems to a broader audience, bringing his passion and coaching methods to lifters and athletes worldwide.

Alex’s journey began with a focus on powerlifting, where he developed not only his own competitive experience but also helped others chase personal records on the platform. Over time, he expanded his knowledge into bodybuilding, physique transformation, and general strength training, diving deep into research and continuously learning about other areas of fitness like body toning, aesthetics, and functional strength.

In the past year, Alex has taken his expertise even further — integrating his coaching into the world of martial arts.
Today, he works with dozens of Jiu-Jitsu and MMA fighters, using his background in strength and conditioning to create training plans that fit the specific demands of their sport and competition schedules. His mission is to help these athletes not just perform — but dominate.


KAIZEN, the philosophy of continuous improvement, isn’t just our name — it’s the heart of everything we do.
Our coaching is about building discipline, resilience, and confidence through training that is personalized, practical, and adaptable to your unique journey. Whether you want to lift heavier, move better, look stronger, or compete at the highest level — we’re here to support you every step of the way.
No gimmicks. No shortcuts. Just real coaching, real effort, and real results.